With the exciting transformation of the MB Sports Club and the need for a fresh, modern identity, we took on the challenge of rebranding. We’re proud to partner with MB on this journey, crafting a bold new logo that reflects its evolving vision.
Vitruvian Man, created by Leonardo da Vinci, is based on the studies of the Roman architect Vitruvius and represents the ideal proportions of the human body. This work is recognized as a symbol of balance and harmony in design.
The logo of MB draws inspiration from the proportions and balance found in the Vitruvian Man. Using geometric forms that align harmoniously, this logo conveys a sense of balance and unity, perfectly reflecting the dynamic and athletic essence of the brand.
"bitova delivered a state-of-the-art SaaS application, taking the project from concept to completion with outstanding technical and product expertise. Their team's depth of experience and end-to-end capability made them an invaluable partner in bringing our vision to life."